Research, Analytics & Insight

We conduct deep-dive research to test our hypotheses, measure brands and inspire innovative brand experiences.

Research, analytics and insight are central to rigorous brand strategy, creation and management.

Our capabilities include brand audits, brand equity measurement, customer journey and experience audits, customer segmentation, portfolio strategy and rationalisation, driver of choice analysis, ethnography, consumer co-creation and qualitative research and semiotics.

These powerful tools can help you understand where your organization is now, and how to grow.

Get in touch to find out more

Some of our Research, Analytics & Insight work

Innowell

Transforming the way mental health care is delivered in Australia

MyFavorito

A new era in sports sponsorship

Melbourne Convention and Exhibition Centre

Creating a home for the unconventional

CHEERIOS

A new hoop, ready to conquer the world

Our Capabilities

Connected Experiences

Research, Analytics & Insight

Strategy Services

Design & Creative Services

Brand Management & Governance

Innovation & Product Design

Brand Management Systems

Our Disciplines

Corporate & Service Branding

Organizations thrive when people believe in their work. Our unique approach puts brand purpose at the heart of companies and services to create meaning and value where it matters most.

Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

Retail & Hospitality Experience

Retail brand success comes from creating desire. We do this by fusing art and design around shopper experiences in a connected world.

Digital Brand Experience

In the future, everything that can be connected will be. Which is why our brand experiences are built around ubiquity, seamlessness and personalization in a digital world.

Brand Innovation

From medical devices to in-car navigation and next generation tablets, we don’t just talk innovation, we deliver it with tangible results

Brand Research & Measurement

Brands are business assets that create future value. Our approach to brand measurement looks at how they drive demand today and loyalty tomorrow.

Country Branding

FutureBrand is one of the world’s leading authorities in country brand strategy and management, driven by our long-standing research in the field.

Luxury Branding

Working with leading global luxury brands to differentiate in a world of experiential inflation

Branded Environments

From airport lounges to corporate headquarters and sports stadia, there is no more tangible expression of a brand than the built environment

Employee Engagement

Organisational change depends on employees understanding, believing and acting on the brand – which means putting them at the heart of the thinking from the start