FutureBrand Paris has been elected Branding Agency of the Year 2021, an award given by Grand Prix des Agences de l'Année, which aims to distinguish the best performing communication agencies on the market. This year, the focus was on resilience and Corporate Social Responsibility.
The 42nd Grand Prix des Agences de l’Année ceremony, on the theme of resilience and CSR, took place on Thursday 13 January and was broadcast live on www.lesagencesdelannee.com.
Traditionally sponsored by the French Ministry of Culture and placed under the aegis of the main professional associations, numerous market institutions and the professional press, this award, founded 42 years ago, was born from a desire to distinguish the most successful and emerging communication brands, based on different criteria: from turnover to client loyalty. This year, the criteria have been adapted to better take into account the resilience of agencies and their contribution to CSR for brands and companies. A survey was conducted and supervised by a selection committee made up of independent specialists.
"We are honoured to receive this award, which recognises the great work accomplished by our teams in a sanitary context that continues to be unusual. We will stay focused and pursue our commitment to enable all our clients who trust us on a daily basis to build the brands of tomorrow."
Jérôme LhermenierManaging Director of FutureBrand Paris