Sophie Cheng

Sophie is an expert in consumer insight, brand assessment and brand strategy.

Sophie believes in the power of branding and is passionate about brand consulting. She is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology, helping them to create a brighter future and enter into the international market.

Sophie is a specialist in both business management and brand consultancy with expertise in consumer insight, brand assessment and brand strategy. Over the last 14 years' she has worked in many Top 500 Asian companies and world-leading consultancies including Ant Financial, Samsung, China Unicom, China Aviation Life, SKT, Orion, LG Electronics, Hoau, BeautyFarm, Hairology, Yintai, In, BJ Aquarium, Huatai Insurance, Weiying Group, WDM, 360, Luolai, Haisheng, MiSUMi, Shanghai Bank, CaiFuPai.

Sophie has a BA in Economics from Renmin University and a M.Sc.degree from China Agricultural University.

Our team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
Read more
Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
Read more
Suzanne Powers
Suzanne Powers
Global Chair, FutureBrand
Read more
Simon Hill
Simon Hill
President, FutureBrand North America
Read more
Polly Hopkins
Polly Hopkins
Managing Director, FutureBrand London
Read more
Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
Read more
Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
Read more
Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
Read more
Ewerton Mokarzel
Ewerton Mokarzel
CEO & Partner, FutureBrand São Paulo
Read more
Richard Curtis
Richard Curtis
CEO, FutureBrand Australia
Read more
Stephen Barber
Stephen Barber
Chief Experience Officer, FutureBrand
Read more
Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
Read more
George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
Read more
Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
Read more
Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
Read more
Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
Read more
Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
Read more