Sophie Cheng

Sophie is an expert in consumer insight, brand assessment and brand strategy.

Sophie believes in the power of branding and is passionate about brand consulting. She is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology, helping them to create a brighter future and enter into the international market.

Sophie is a specialist in both business management and brand consultancy with expertise in consumer insight, brand assessment and brand strategy. Over the last 14 years' she has worked in many Top 500 Asian companies and world-leading consultancies including Ant Financial, Samsung, China Unicom, China Aviation Life, SKT, Orion, LG Electronics, Hoau, BeautyFarm, Hairology, Yintai, In, BJ Aquarium, Huatai Insurance, Weiying Group, WDM, 360, Luolai, Haisheng, MiSUMi, Shanghai Bank, CaiFuPai.

Sophie has a BA in Economics from Renmin University and a M.Sc.degree from China Agricultural University.

Our team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia
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Hélio Carvalho
Hélio Carvalho
CEO & Partner, FutureBrand São Paulo
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Rachael Scott
Rachael Scott
Partner & Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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Simon Bent
Simon Bent
Global Finance Director, FutureBrand
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