Sophie Cheng

Sophie is an expert in consumer insight, brand assessment and brand strategy.

Sophie believes in the power of branding and is passionate about brand consulting. She is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology, helping them to create a brighter future and enter into the international market.

Sophie is a specialist in both business management and brand consultancy with expertise in consumer insight, brand assessment and brand strategy. Over the last 14 years' she has worked in many Top 500 Asian companies and world-leading consultancies including Ant Financial, Samsung, China Unicom, China Aviation Life, SKT, Orion, LG Electronics, Hoau, BeautyFarm, Hairology, Yintai, In, BJ Aquarium, Huatai Insurance, Weiying Group, WDM, 360, Luolai, Haisheng, MiSUMi, Shanghai Bank, CaiFuPai.

Sophie has a BA in Economics from Renmin University and a M.Sc.degree from China Agricultural University.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand North America
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Simon Hill
Simon Hill
President, FutureBrand North America
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Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
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Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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