Rachael Scott

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

As Director of Creative Strategy, Rachael’s track record in helping clients resolve business-critical issues with original, cut-through digital programmes remains unmatched.

Founding Partner and energising force of Hugo & Cat, Rachael blends strategic rigour and technical know-how with a depth of human insight that produces consistently transformative work. The creative solutions she’s developed and deployed for a string of household-name brands – including Royal Mail, Tourism Ireland and L’Oréal – successfully deliver step changes in both organizational culture and commercial performance.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Jim Lowell
Jim Lowell
Chief Growth Officer, FutureBrand Global
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Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand New York
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Simon Hill
Simon Hill
President, FutureBrand North America
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Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
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Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
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Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
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Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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