Rachael Scott

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

As Director of Creative Strategy, Rachael’s track record in helping clients resolve business-critical issues with original, cut-through digital programmes remains unmatched.

Founding Partner and energising force of Hugo & Cat, Rachael blends strategic rigour and technical know-how with a depth of human insight that produces consistently transformative work. The creative solutions she’s developed and deployed for a string of household-name brands – including Royal Mail, Tourism Ireland and L’Oréal – successfully deliver step changes in both organizational culture and commercial performance.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Christopher Nurko
Christopher Nurko
Global Chairman, FutureBrand
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Tom Adams
Tom Adams
President, Chief Strategy Officer, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Jim Lowell
Jim Lowell
President, Global Head of Marketing, FutureBrand Americas
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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Elisa Jagerson
Elisa Jagerson
CEO, FutureBrand Speck
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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