Rachael Scott

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.
As Director of Creative Strategy, Rachael’s track record in helping clients resolve business-critical issues with original, cut-through digital programmes remains unmatched.
Founding Partner and energising force of Hugo & Cat, Rachael blends strategic rigour and technical know-how with a depth of human insight that produces consistently transformative work. The creative solutions she’s developed and deployed for a string of household-name brands – including Royal Mail, Tourism Ireland and L’Oréal – successfully deliver step changes in both organizational culture and commercial performance.