Rachael Scott

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

As Director of Creative Strategy, Rachael’s track record in helping clients resolve business-critical issues with original, cut-through digital programmes remains unmatched.

Founding Partner and energising force of Hugo & Cat, Rachael blends strategic rigour and technical know-how with a depth of human insight that produces consistently transformative work. The creative solutions she’s developed and deployed for a string of household-name brands – including Royal Mail, Tourism Ireland and L’Oréal – successfully deliver step changes in both organizational culture and commercial performance.

Our team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Suzanne Powers
Suzanne Powers
Global Chair, FutureBrand
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Simon Hill
Simon Hill
President, FutureBrand North America
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Polly Hopkins
Polly Hopkins
Managing Director, FutureBrand London
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Gianni Tozzi
Gianni Tozzi
Chief Creative Officer, International
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Ewerton Mokarzel
Ewerton Mokarzel
CEO & Partner, FutureBrand São Paulo
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Sophie Cheng
Sophie Cheng
General Manager, FutureBrand China
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia
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Stephen Barber
Stephen Barber
Chief Experience Officer, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer & Co-Founder, UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, UXUS
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Simon Bent
Simon Bent
Global Chief Financial Officer, FutureBrand
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