Johannes Smith

Partner & Managing Director
Hugo & Cat

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Hugo & Cat is the model of today’s integrated, insight-led, innovation-driven, high-value, brand engagement agency.

Founding partner and architect-in-chief of Hugo & Cat, Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world. C-suite business leaders in companies including Sony, IKEA and Stanley Black & Decker depend on his acumen. Johannes has been instrumental in helping many clients achieve digital-first business models that deliver long-term, sustainable commercial value.

Our team

Nick Sykes

Global CEO, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global CEO, FutureBrand

Jon Tipple

Global Chief Strategy Officer, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer, FutureBrand

Suzanne Powers

Global Chair, FutureBrand

Suzanne leads the integration of FutureBrand’s brand strategy and design solutions into the McCann Worldgroup portfolio.

Global Chair, FutureBrand

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Polly Hopkins

Managing Director, FutureBrand London

Polly brings over 15 years’ of experience in branding, communications and business transformation to FutureBrand.

Managing Director, FutureBrand London

Gianni Tozzi

Chief Creative Officer, International

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Alessandra Iovinella

Managing Director, FutureBrand Milan

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan

Jérôme Lhermenier

Managing Director, FutureBrand Paris

Jérôme has played an extensive and crucial part in building, creating and reviving the brands of tomorrow.

Managing Director, FutureBrand Paris

Ewerton Mokarzel

CEO & Partner, FutureBrand São Paulo

Ewerton joined FutureBrand in 2004, only two years after the creation of the FutureBrand headquarters in Brazil.

CEO & Partner, FutureBrand São Paulo

Sophie Cheng

General Manager, FutureBrand China

Sophie is an expert in consumer insight, brand assessment and brand strategy.

General Manager, FutureBrand China

Richard Curtis

CEO, FutureBrand Australia

Richard has a specialist focus on branding for private equity, venture capital, M&A and business transformation.

CEO, FutureBrand Australia

Stephen Barber

Chief Experience Officer, FutureBrand

Stephen is an experienced strategist with more than 20 years’ experience working across a range of brand, product and digital agencies including PwC, Conran, Interbrand and Digitas LBi.

Chief Experience Officer, FutureBrand

Gustavo Koniszczer

Managing Director, FutureBrand Hispanic America

From companies to countries, Gustavo has a versatile branding practice across all of Hispanic America.

Managing Director, FutureBrand Hispanic America

George Gottl

Chief Creative Officer & Co-Founder, UXUS

UXUS creates innovative consumer experience solutions for its clients.

Chief Creative Officer & Co-Founder, UXUS

Queenie Lo

Chief Executive Officer, UXUS

UXUS is widely recognized for its multidisciplinary approach to retail, hospitality and branding for its clients.

Chief Executive Officer, UXUS

Rachael Scott

Partner & Director of Creative Strategy, Hugo & Cat

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

Partner & Director of Creative Strategy, Hugo & Cat

Simon Bent

Global Chief Financial Officer, FutureBrand

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Global Chief Financial Officer, FutureBrand