Johannes Smith

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Hugo & Cat is the model of today’s integrated, insight-led, innovation-driven, high-value, brand engagement agency.

Founding partner and architect-in-chief of Hugo & Cat, Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world. C-suite business leaders in companies including Sony, IKEA and Stanley Black & Decker depend on his acumen. Johannes has been instrumental in helping many clients achieve digital-first business models that deliver long-term, sustainable commercial value.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Christopher Nurko
Christopher Nurko
Global Chairman, FutureBrand
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Tom Adams
Tom Adams
President, Chief Strategy Officer, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Jim Lowell
Jim Lowell
President, Global Head of Marketing, FutureBrand Americas
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Sven Seger
Sven Seger
Chief Creative Officer, FutureBrand Americas
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Elisa Jagerson
Elisa Jagerson
CEO, FutureBrand Speck
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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