Gustavo Koniszczer

Managing Director
FutureBrand Hispanic America

From companies to countries, Gustavo has a versatile branding practice across all of Hispanic America.

As Managing Director of FutureBrand Hispanic America - and working together with Luis Rey - Gustavo Koniszczer leads the company's activities across five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá and Mexico City. A seasoned Graphic Designer, Gustavo has worked in the professional field since 1982. Before joining FutureBrand in 2000, he was General Creative Director of Idemark s.a. (Argentina). He was also a founding member and president of the Graphic Designers Association of Buenos Aires, as well as corresponding member of ICOGRADA (International Council of Design).

In 1987, Gustavo was part of the first group to graduate in Graphic Design at the Architecture and Design School of the University of Buenos Aires, where he was also professor at the Master in Design Strategic Management. He's a frequent speaker at business conferences and seminars in Latin America, and his articles appear regularly in specialized press.

Gustavo has led many successful brand development cases, in almost every Latin American market, which are a significant part of FutureBrand's portfolio. In the recent years Gustavo has been actively leading Country Branding projects in different Latin American countries, such as Costa Rica, Argentina, Chile and Peru.

Our team

Nick Sykes

Global CEO, FutureBrand

As Global CEO, Nick is responsible for leading FutureBrand and its team of 600 people based in many of the most exciting cities across the world.

Global CEO, FutureBrand

Jon Tipple

Global Chief Strategy Officer, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Global Chief Strategy Officer, FutureBrand

Suzanne Powers

Global Chair, FutureBrand

Suzanne leads the integration of FutureBrand’s brand strategy and design solutions into the McCann Worldgroup portfolio.

Global Chair, FutureBrand

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Polly Hopkins

Managing Director, FutureBrand London

Polly brings over 15 years’ of experience in branding, communications and business transformation to FutureBrand.

Managing Director, FutureBrand London

Gianni Tozzi

Chief Creative Officer, International

Gianni oversees the entire creative output of FutureBrand across both the European and Asian markets.

Chief Creative Officer, International

Alessandra Iovinella

Managing Director, FutureBrand Milan

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan

Jérôme Lhermenier

Managing Director, FutureBrand Paris

Jérôme has played an extensive and crucial part in building, creating and reviving the brands of tomorrow.

Managing Director, FutureBrand Paris

Ewerton Mokarzel

CEO & Partner, FutureBrand São Paulo

Ewerton joined FutureBrand in 2004, only two years after the creation of the FutureBrand headquarters in Brazil.

CEO & Partner, FutureBrand São Paulo

Sophie Cheng

General Manager, FutureBrand China

Sophie is an expert in consumer insight, brand assessment and brand strategy.

General Manager, FutureBrand China

Richard Curtis

CEO, FutureBrand Australia

Richard has a specialist focus on branding for private equity, venture capital, M&A and business transformation.

CEO, FutureBrand Australia

Stephen Barber

Chief Experience Officer, FutureBrand

Stephen is an experienced strategist with more than 20 years’ experience working across a range of brand, product and digital agencies including PwC, Conran, Interbrand and Digitas LBi.

Chief Experience Officer, FutureBrand

George Gottl

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Chief Creative Officer & Co-Founder, UXUS

Queenie Lo

Chief Executive Officer, UXUS

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Chief Executive Officer, UXUS

Rachael Scott

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Partner & Director of Creative Strategy, Hugo & Cat

Johannes Smith

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Partner & Managing Director, Hugo & Cat

Simon Bent

Global Chief Financial Officer, FutureBrand

Heading up our finance function, Simon is responsible for driving greater consistency and relevance in financial reporting, that in turn will drive our global business strategy.

Global Chief Financial Officer, FutureBrand