Cristina Vicedo

Cristina has a BA in Law from the Universidad Complutense de Madrid (ES). She has been General Manager of FutureBrand Madrid since 2012.

She started her career as a consultant for the Spanish Finance Ministry which led her into a MBA at the CEOE, under the European International Exchange Programme. The MBA gave her the opportunity to start working for Masterfoods Inc., evolving from Product Brand Manager to Group Brand Manager within six years.

Cristina began working at FutureBrand in 1999, building brand strategies and identities as well as integrated communication plans for corporate Spanish brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera among others.

In 2009, she became an associate professor in IE and often lectures on branding.

She speaks Spanish, English and French. She has a son and a daughter and a lovely Teckel.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
Read more
Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
Read more
Elisa Jagerson
Elisa Jagerson
CEO, FutureBrand Speck
Read more
Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
Read more
Jim Lowell
Jim Lowell
Chief Growth Officer, FutureBrand Global
Read more
Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand New York
Read more
Simon Hill
Simon Hill
President, FutureBrand North America
Read more
Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
Read more
Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
Read more
Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
Read more
Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
Read more
George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
Read more
Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
Read more
Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
Read more
Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
Read more
Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
Read more
Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
Read more
Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
Read more
Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
Read more
Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
Read more
Nicola Smith
Nicola Smith
Executive Director, FutureBrand Singapore
Read more
Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
Read more