Cristina Vicedo

Cristina builds brand strategies and identities as well as integrated communication plans for leading Spanish corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera among others.

With a BA in Law from the Universidad Complutense de Madrid (ES), she joined FutureBrand 20 years' ago and has been Director General of FutureBrand Madrid since 2012. In 2009, she became an associate professor in IE and often lectures on branding.

Cristina started her career as a consultant for the Spanish Finance Ministry then gained an MBA at the CEOE, under the European International Exchange Programme, before working at Masterfoods Inc. as Group Brand Manager.

She speaks Spanish, English and French. She has a son and a daughter and a lovely teckel.

Our team

Nick Sykes
Nick Sykes
Global CEO, FutureBrand
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Jon Tipple
Jon Tipple
Global Chief Strategy Officer, FutureBrand
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Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
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Simon Hill
Simon Hill
President, FutureBrand North America
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Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand North America
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Richard Curtis
Richard Curtis
CEO, Asia-Pacific
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Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
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Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
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Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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George Gottl
George Gottl
Chief Creative Officer and Co-Founder, FutureBrand UXUS
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Queenie Lo
Queenie Lo
Chief Executive Officer, FutureBrand UXUS
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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