MasterCard

A corporate rebranding leading to one of the market's most successful IPOs.

In 2006 MasterCard International made the global announcement that it was going public. Long before the launch of the IPO, however, FutureBrand was engaged to create a new value proposition and new global positioning, signaled by a new corporate signature that would complete the transition of MasterCard International from a “card payments company” to MasterCard Worldwide—a leader in advancing commerce globally.

Our challenge was to bring the MasterCard Worldwide brand to life and ensure that the corporate strategy would be communicated through its various touchpoints.

The work resulted in a new corporate positioning and name to better define and differentiate the MasterCard corporate brand globally, a new corporate identity deeply rooted in the corporate strategy, and a simplified visual system that allows the corporate brand to be the hero of each communication piece—from business cards to a brochure system to corporate signage.

To learn more about this project and how FutureBrand can help with yours, click here to email us in the New York office.