See How Countries Ranked
The Country Brand Index features a variety of ratings and rankings. From best overall country brands and top brands within regions, to detailed rankings of the top ten brands across a breadth of categories including Authenticity, History, Art & Culture, Resort & Lodging Options, Ease of Travel, Safety, Rest & Relaxation, Natural Beauty, Beach, Nightlife, Shopping, Fine Dining, Outdoor Activities & Sports, Friendly Locals, Families, Value for Money, Rising Star, Standard of Living, Ideal for Business, Easiest to Do Business In, New Country for Business, Conferences, Extend a Business Trip, Political Freedom, Most Like to Live In, Quality Products, Desire to Visit/Visit Again, Advanced Technology and Environmentalism.
The year’s CBI tracks the perceptions of approximately 3,000 international business and leisure travelers from nine countries—the US, the UK, China, Australia, Japan, Brazil, the UAE, Germany and Russia. The insights from an expert panel of 47 tourism, development, policy and academic professionals are also featured. This sample has a margin of error of ±1.8% at the 95% confidence level.