FutureBrand

IRB announce rebrand to World Rugby

IRB announce rebrand to World Rugby

World Rugby has officially launched with the unveiling of its brand identity, designed by FutureBrand

World Rugby has officially launched with the unveiling of its brand identity, designed by FutureBrand, in front of a packed audience at the IRB World Rugby ConfEx in London on Tuesday 18th November, 2014. The new brand aims to deliver the federation’s mission to build a stronger connection with fans, players and...
18 Nov 2014, by FutureBrand, Press Release

FutureBrand launches the Country Brand Index 2014-15

FutureBrand launches the Country Brand Index 2014-15

The value of measuring countries as brands

Japan Crowned Strongest Country Brand 2014 Today, FutureBrand reveals its latest ranking of the world’s leading country brands. Asia tops the Country Brand Index (CBI), with Japan at number one for the first time in the report’s history. The top 10 country brands of 2014 are: 1. Japan 2. Switzerland...
11 Nov 2014, by FutureBrand, Press Release

3D Printing with iMakr

3D Printing with iMakr

How will 3D printing influence the future of design

iMakr is a leading retailer of best-in-class 3D printers and started its operations in early 2013. It operates the world largest 3D Printing store located in Central London (UK) which opened in May 2013. It opened another store in Manhattan, NY, in June 2014. FutureBrand met up with Mustafa from iMakr to see what he ha...
27 Oct 2014, by FutureBrand

A brand perspective of the World Cup 2014

A brand perspective of the World Cup 2014

What brands ‘won’ and which ones ‘lost’?

The FIFA World Cup now seems a distant memory but the 2 months that have passed since Germany were crowned World Champions has given us the time to reflect and digest the key brand stories created during the World Cup. In this podcast Christopher Nurko, FutureBrand's Global Chairman, details how the World Cup is on...
23 Sep 2014, by FutureBrand

SCOTLAND VOTES ‘No’!

SCOTLAND VOTES ‘No’!

What does this mean from a brand perspective?

Today, the people of Scotland have voted and decided to retain and maintain their political and cultural integrity of being part of the United Kingdom. After a series of debates, dilemmas and hundreds of articles written about the subject it’s time for the drama to end as the union has been preserved. However, this...
19 Sep 2014, by FutureBrand

Smells like branding - ScentAir UK Podcast

Smells like branding - ScentAir UK Podcast

Add more excitement to the brand experience

Scent is the most powerful way to connect on emotional and memorable levels with your customers. We have used scent in our homes and lives for millenia and businesses are just starting to tap into this awesome power. ScentAir is the global leader of adding more to your customer experience through the power of scent. Do...
20 Aug 2014, by FutureBrand

Marie-Thérèse Cassidy Joins FutureBrand as Creative Director

Marie-Thérèse Cassidy Joins FutureBrand as Creative Director

FutureBrand has appointed Marie-Thérèse Cassidy as Creative Director of Consumer for the award-winning London office

London 14th July 2014 - - FutureBrand has appointed Marie-Thérèse Cassidy as Creative Director of Consumer for the award-winning London office. Marie-Thérèse has built an impressive portfolio over 19 years, working with some of the world’s leading multinationals including Unilever, Dia...
15 Jul 2014, by FutureBrand

FutureBrand launches the FutureBrand Index

FutureBrand launches the FutureBrand Index

Measuring what matters for future success

Google Crowned Strongest Company Brand 2014   ~ unique reappraisal of the Global Top 100 Companies, ‘The FutureBrand Index’, demonstrates limits of financial value as sole guide for company prospects, by exposing ‘Cap Gap’ with brand perceptions ~   Google is the strongest brand...
01 Jul 2014, by FutureBrand, Press Release

Tahiti Tourisme new global identity

Tahiti Tourisme new global identity

A new global brand positioning and identity for Tahiti Tourisme

Melbourne, Sydney, 25 June 2014 Tahiti Tourisme has launched its new global brand positioning and identity for the Islands of Tahiti in Australia and simultaneously in 14 key markets across the world including USA, France, Italy and Japan. It follows a comprehensive and strategic project led by Tahiti Tourisme, which...
25 Jun 2014, by FutureBrand

Prana Custom Cycles podcast - The Brand Story

Prana Custom Cycles podcast - The Brand Story

New bicycle brand, Prāna, rides into town on stylishly different Indian steeds

Affordable and sturdy bikes that became a hit in India after being introduced during the Raj are coming back home, thanks to brand-savvy entrepreneurs.  Prāna Custom Cycles, the first British bike brand to forefront its ties to India, launches with a pop-up store at 37 Marshall Street in London’s Carnab...
03 Jun 2014, by FutureBrand

New bicycle brand, Prāna, rides into town on stylishly different Indian steeds

New bicycle brand, Prāna, rides into town on stylishly different Indian steeds

Affordable and sturdy bikes that became a hit in India after being introduced during the Raj are coming back home, thanks to brand-savvy entrepreneurs

Prāna Custom Cycles, the first British bike brand to forefront its ties to India, launches with a pop-up store at 37 Marshall Street in London’s Carnaby on May 12. The brand is the brainchild of two FutureBrand London alumni who we are proud to support here. Prāna’s  first two vintage-style...
02 Jun 2014, by FutureBrand

FutureBrand and Solar Impulse Cannes Lions 2014

FutureBrand and Solar Impulse Cannes Lions 2014

Join us on the main stage 10am June 16th

Cannes Lions Festival 2014 FutureBrand and Solar Impulse will be sharing the stage on the opening day of the Cannes Lions festival June 16th. This is literally the platform for creative, technology and ‘future’ development in our industry and we are proud to stand side-by-side with Solar Impulse at the even...
21 May 2014, by FutureBrand

Patrick Smith Podcast - Insights from FutureBrand’s Global CEO

Patrick Smith Podcast - Insights from FutureBrand’s Global CEO

FutureBrand Insights Podcast

Global CEO, Patrick Smith, answers questions asked by FutureBrand's Global Marketing Manager, Damien Moore-Evans, about FutureBrand and what motivates and inspires him as a leader.  Download it here and subscribe to get further installements of our free podcast, looking at the future of the world through brand...
15 May 2014, by FutureBrand

Susie Hunt Joins FutureBrand as APAC Chairman

Susie Hunt Joins FutureBrand as APAC Chairman

Leader in region’s marketing industry takes new role created at Interpublic Group’s global brand consultancy

SINGAPORE, SYDNEY and LONDON, April 29, 2014 - - FutureBrand has appointed Susie Hunt to chair its Asia Pacific operations, with responsibility for its award-winning offices in Shanghai, Beijing, Hong Kong, Melbourne, Sydney and Singapore. Susie has spent the majority of her career in Asia and is based in Singapore. Mo...
29 Apr 2014, by FutureBrand

L.A. International Airport

L.A. International Airport

Tom Bradley Terminal

“Reinterpreting brands for an international audience” HMSHost invited UXUS to participate in the LAX Tom Bradley International Terminal RFP. In partnership with HMSHost and Westfield Group, UXUS worked closely with some of LA’s best chefs to reinterpret their original F&B brands for an international...
28 Apr 2014, by FutureBrand

Pitney Bowes Rebrand

Pitney Bowes Rebrand

Pitney Bowes hopes rebrand will move image beyond mail

Pitney Bowes has hired FutureBrand and DigitasLBi to help show the world it is more than just a mailing and shipping services company - an image it has had for nearly a century. FutureBrand's New York Executive Director of Strategy Kari Blanchard said, "We need to have people give them another look. The brand work...
24 Apr 2014, by FutureBrand

Si2 Unveiled

Si2 Unveiled

Solar Impulse 2: Around The World

"We can run the world without consuming the Earth" Uli Spiesshofer. On April 9th 2014 Solar Impulse introduced the world to the Solar Impulse 2 (Si2) plane which will be the first solar powered plane to travel the world in 2015. Key stats - 236-foot wingspan—longer than a Boeing 747 - 17,248 solar cells that...
17 Apr 2014, by FutureBrand

China shaking off stereotype perception of poor quality

China shaking off stereotype perception of poor quality

China ranked #9 in global study of ‘Country of Origin’ strength

ASIA PACIFIC, March 6, 2014 – China ranks #9 overall in research conducted by FutureBrand, Interpublic Group’s global brand consultancy, into the reputation of countries of origin with consumers worldwide. In this inaugural 2014 “Made In” report, three Asian countries entered the top-ten list of C...
06 Mar 2014, by FutureBrand, Press Release

Download the FutureBrand ‘Made In’ Podcast

Download the FutureBrand ‘Made In’ Podcast

Made In Podcast

Our Global Chairman Chris Nurko and Global Head of Strategy Tom Adams discuss the importance of Country of Origin and the findings from our 'Made In' report. Download it here and subscribe to get further installements of our free podcast, looking at the future of the world through brands. ...
03 Mar 2014, by FutureBrand

FutureBrand Wins Rebrand’s ‘Best Of’ Award for Fiji Airways and Distinction for American Airlines

FutureBrand Wins Rebrand’s ‘Best Of’ Award  for Fiji Airways and Distinction for American Airlines

Global thought-leader in branding honors FutureBrand Australia and New York

AUSTRALIA Friday 28 February 2014: FutureBrand is proud to announce that our work on behalf of two major airlines has been recognized by Rebrand, one of the world’s leading organizations focused on brand transformation. As a winner of Rebrand’s Best of Award, FutureBrand Australia received top honors for it...
28 Feb 2014, by FutureBrand, Press release

FutureBrand appoints Richard Curtis as Australia CEO, Graham Purnell as ECD

FutureBrand appoints Richard Curtis as Australia CEO, Graham Purnell as ECD

New hires to add significant strategic and creative leadership

FutureBrand Asia Pacific President, Sarah Reiter, commented: “These two senior level appointments add significant strategic and creative leadership to the FutureBrand offer, and represent FutureBrand’s commitment to clients in the Australia and New Zealand marketplaces. Richard will lead national operations a...
26 Feb 2014, by FutureBrand, Press release

FutureBrand Launches The Made In Report

Articles

FutureBrand Launches The Made In Report

Global study into the value of Country of Origin for future brands

- FutureBrand launches study into the importance of Country of Origin and how origin and provenance can affect a consumer's desire to puchase brands -  In today’s competitive and marketing savvy world, branding is accepted as a fundamental strategy for competitive advantage and success. And countries, li...
03 Feb 2014, by FutureBrand, Press Release

Download The FutureBrand Podcast

Articles

Download The FutureBrand Podcast

Future-Focus Podcast Launches

FutureBrand has launched it's 'Future Focus' podcast (Beta) on the iTunes store.  The first installment 'What is a brand?', comes from our Global Chairman Chris Nurko and starts at the very beginning - the origins of branding.  Download it here and subscribe to get future installments of...
10 Dec 2013, by FutureBrand

The future is positive and brilliant!

Articles

The future is positive and brilliant!

Chris Nurko, Global Chairman of FutureBrand recently contributed to UNAIDS' 'Daily Development' blog on our latest Future Positive partner, 'Future Billiance'.   "In post-conflict nations and communities it is often difficult to identify the best starting-point for bringing global development...
03 Dec 2013, by Christopher Nurko, UNAIDS

FutureBrand acquires UXUS

Articles

FutureBrand acquires UXUS

Deal bolsters global brand consultancy’s retail design capability

News Release - October 23, 2013  FutureBrand has just acquired award-winning* consumer experience design agency UXUS to build on its track record in retail, which includes work for Bentley and Barclays Premier. UXUS focuses on the design of retail and hospitality spaces: Clients include Bloomingdale’s...
24 Oct 2013, by FutureBrand

The Brands Of The Future Will Help You Consume Less

Articles

The Brands Of The Future Will Help You Consume Less

Right now, companies get by by pushing more and more stuff we don't need. But with data and personalization, they might earn our loyalty and dollars by giving us exactly what we do.

"It is an article of faith in mass marketing that more consumption is good. Marketers focus on increasing penetration and frequency--selling to more people, more often--as ends in themselves, and research consumer attitudes to everything from packaging design and pricing to the position of products on shelves to do it. B...
20 Sep 2013, by Tom Adams, Fast Company

FutureBrand Launches First Country Brand Index Latin America

FutureBrand Launches First Country Brand Index Latin America

The new report covers the Latin American region

FutureBrand is proud to announce the launch of the first Country Brand Index Latin America. The report is available for download in Spanish, with the English version to come soon.    CBI Latinoamérica 2013 Brasil, Argentina y Costa Rica son los tres países que lideran en el ranking del Coun...
04 Sep 2013, by FutureBrand, FutureBrand.com

Future Positive in Action: Solar Impulse

Future Positive in Action: Solar Impulse

Solar Impulse: Flight Across America

Who needs fuel anyway? Solar impulse is more than a solar-powered plane – a unique initiative, with a unique goal to fly around the world using only the sun’s energy - it is a hope for a better future. Founded by two true pioneers; Andre Borschberg and Bertrand Piccard and based in Switzerland, Solar Impuls...
03 Jul 2013, by FutureBrand

Can a mobile communications company help end extreme poverty?

Events

Can a mobile communications company help end extreme poverty?

Nokia have a huge social following, however they came to FutureBrand and asked us to look at ways to create social content that would both reflect the essence of the brand and put down a very clear statement of future intent. We immediately thought of our partners, ONE, an organisation co-founded by Bono, consisting of t...
26 Jun 2013, by FutureBrand

Axalta Launches New Identity

Articles

Axalta Launches New Identity

Leading Global Coatings Supplier Presents Bold New Look

FutureBrand client Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has rolled out a new corporate brand identity.  To read the full press release on Axalta's website, please click here, or to see our work with Axalta, click here....
04 Jun 2013, by Axalta, Press Release

FutureBrand Wins Prestigious CLIO Award for the new American Airlines

Awards

FutureBrand Wins Prestigious CLIO Award for the new American Airlines

The creative future company garners the first award for an airline in Corporate Identity Design category

This week at the 54th annual CLIO Awards, FutureBrand North America was proud to receive a trophy in the Corporate Identity Design category for its recent work with iconic brand, American Airlines. This honor marks the first time an airline brand has been awarded a CLIO in Corporate Identity Design. On a mission to h...
24 May 2013, by FutureBrand North America, Press Release

Top Performing Brands in the FutureBrand Index

Articles

Top Performing Brands in the FutureBrand Index

Google, Samsung, Apple and Amazon.com are top performing brands in the FutureBrand Index

The FutureBrand Index is a real-time global stock market for brands offering a predictive view of brand strength. The Index incentivizes consumers to build the most valuable portfolio based on their prediction of future brand performance, and offers 1,100 brand ‘stocks’ across 20 categories from Amazon to Zop...
23 May 2013, by Tom Adams, Fblog

The ‘King of Beers’ launches Black Crown

Articles

The ‘King of Beers’ launches Black Crown

It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager based on the voice of...
20 May 2013

Obela launches in Mexico

Articles

Obela launches in Mexico

PepsiCo and Strauss launch the global expansion of their dips and spreads business

PepsiCo and Strauss launch the global expansion of their dips and spreads business, with their new global brand 'Obela'. Find out more about the brand and it's launch here.    See our work with PepsiCo and Strauss on the Obela brand here. ...
20 May 2013, by PepsiCo, PepsiCo.com

CECP Unveils a New Brand Identity and Engagement Model

Articles

CECP Unveils a New Brand Identity and Engagement Model

CECP Unveils a New Brand Identity and Engagement Model at the 8th Annual Board of Boards CEO Conference on International Corporate Philanthropy Day

FutureBrand client and Future Positive partner CECP has unvelived a new Brand Identity and Engagement Model at it's 8th Annual Board of Boards CEO conference on International Coporate Philanthropy Day.    Read all about it here....
16 May 2013, by CECP, 3BLMedia

PSFK: American Airlines Rebrands

Articles

PSFK: American Airlines Rebrands

American Airlines has adopted a new minimal logo, dropping the overt eagle for a more seamless design. The last time the company redesigned its logo was in 1967. The refresh was done by FutureBrand, who strived to create a modern look for the iconic brand. To reflect the progress it had made in the ongoing modernizatio...
24 Jan 2013, by Emma Hutchings, PSFK

American Airlines Rebrands Itself, And America Along With It

Articles

American Airlines Rebrands Itself, And America Along With It

What is the American Airlines brand today? To answer that question, AA first asked, what is America?

American Airlines has just rebranded for the first time in over 40 years. The AA logo of yore is gone, replaced by the Flight Symbol, a red and blue eagle crossed with a wing. And every plane will be tagged with a high-velocity abstraction of the American flag on its tail. There’s logic behind the decision: AA re...
22 Jan 2013, by Fast Company, Fast Company

American Airlines Gets Paint Job

Articles

American Airlines Gets Paint Job

American Airlines parent AMR Corp. unveiled a new brand and paint job on Thursday, a sign that the company is preparing to soar again after nearly completing its bankruptcy-court reorganization. Tom Horton, AMR’s chief executive officer, said in an interview that the new look has been in the works for two years,...
17 Jan 2013, Wall Street Journal

AMR’s American to Unveil Changes to 45-Year-Old Livery

Articles

AMR’s American to Unveil Changes to 45-Year-Old Livery

American Airlines unveiled the first change in its aircraft livery in more than 40 years as it nears a decision on merging with US Airways Group Inc. (LCC) or leaving bankruptcy on its own. AMR Corp. (AAMRQ)’s American has kept creditors informed of its progress on the alterations, and wanted to debut the new des...
17 Jan 2013, by Mary Schlangenstein, Bloomberg

CBI in the News

Articles

CBI in the News

Keep up to date with the latest news reports and coverage on this year’s FutureBrand Country Brand Index here! Thursday 25th October, 2012: Ad News Australia: http://www.adnews.com.au/adnews/australia-behind-new-zealand-in-brand-ranking   MySinchew.com: http://www.mysinchew.com/node/79118   Ca...
26 Oct 2012

FutureBrand Launches the 8th, Annual Country Brand Index

Articles

FutureBrand Launches the 8th, Annual Country Brand Index

Switzerland Jumps to #1 as Brand US Falls Further into Decline; UAE, Chile and Malaysia Ranked as Potential Leaders in 8th Annual Country Brand Index (CBI)

FutureBrand report highlights macro-shifts in global brand perceptions New York, NY, October 24, 2012 —Today, FutureBrand reveals its 8th annual ranking of the world’s leading country brands—moving Switzerland to the #1 seat in the consultancy’s 2012-13 Country Brand Index (CBI), a preeminent gl...
23 Oct 2012

A Centennial Celebration Inspires a Look Toward the Future

Articles

A Centennial Celebration Inspires a Look Toward the Future

The George Washington University and FutureBrand define a new perspective on the vision of the nation’s forefathers

August 27th, 2012//Washington, D.C.// The George Washington University recently unveiled the product of a yearlong collaboration with leading global brand consultancy, FutureBrand: a new visual identity and a fresh take on the vision of its namesake. Resting at the heart of the nation’s capital, the university wa...
27 Aug 2012

Introducing ‘Arvo’

Articles

Introducing ‘Arvo’

Category-Shifting Winemaker Breaks into Beer: Casella Wines and FutureBrand tap into market with a new taste of adventure

New York City, August, 2012 – After years of shaping the global wine category, family-owned Casella Wines has collaborated with FutureBrand North America to develop Arvo—an inventive beer brand representing the [yellow tail] winemaker’s first offering outside its category. Tapping into much of the same...
13 Aug 2012, by Julie Davis

The Future of Air Malta

Articles

The Future of Air Malta

FutureBrand is proud to announce with Air Malta the launch of the new Air Malta Brand Identity and Experience.

FutureBrand has worked to create a new brand visual identity and livery for application across all touch points of the airline – including aircraft exteriors, interiors, products, services and passenger touch points. This creative work included the new logo, typeface, colour palette, imagery and applications of the...
06 Aug 2012