Brand Innovation

From medical devices to in-car navigation and next generation tablets, we don’t just talk innovation, we deliver it with tangible results

We create branded product and service experiences that drive behaviour and business performance.

This depends on uniting deep consumer insight with industrial design, technological understanding and manufacturing expertise.

Arguably, the future of brands is defined through new products and services, helping to bring a brand strategy to life through a value proposition and tangible customer experience. FutureBrand unites business strategy, creative and emerging maker cultures, accelerated by rapid prototyping methodologies, to get branded products and services to market with more speed and less risk than has ever been possible before.

Some of our Brand Innovation work

Vier

Developing a new premium beer

BOOK by Cadillac

Valuing experience over possession

Luminor

Creating a new banking brand for the Baltics

Verte

Widen your world

Our Capabilities

Brand purpose & positioning

Brand architecture/go-to-market strategy

Brand identity, expression, packaging and service design

Innovation & technology

Brand experience

Retail & Hospitality and Branded environments

Brand management

Country, place and destination branding

Sports branding

Naming

New brand creation

Corporate culture & employee engagement

Luxury branding

Our capabilities

Corporate & Service Branding

Organizations thrive when people believe in their work. Our unique approach puts brand purpose at the heart of companies and services to create meaning and value where it matters most.

Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

Retail & Hospitality Experience

Retail brand success comes from creating desire. We do this by fusing art and design around shopper experiences in a connected world.

Digital Brand Experience

In the future, everything that can be connected will be. Which is why our brand experiences are built around ubiquity, seamlessness and personalization in a digital world.

Brand Innovation

From medical devices to in-car navigation and next generation tablets, we don’t just talk innovation, we deliver it with tangible results

Brand Research & Measurement

Brands are business assets that create future value. Our approach to brand measurement looks at how they drive demand today and loyalty tomorrow.

Country Branding

FutureBrand is one of the world’s leading authorities in country brand strategy and management, driven by our long-standing research in the field.

Luxury Branding

Working with leading global luxury brands to differentiate in a world of experiential inflation

Branded Environments

From airport lounges to corporate headquarters and sports stadia, there is no more tangible expression of a brand than the built environment

Employee Engagement

Organisational change depends on employees understanding, believing and acting on the brand – which means putting them at the heart of the thinking from the start