Webhelp

Webhelp

Shaping the future of Webhelp.

Introduction

Webhelp was founded in 2000, and through acquisition and business growth has become a 50,000 people-strong global leader in customer experience and business solutions, present in 36 countries with more than 140 locations, partnering with hundreds of brands across the world.

Challenge

Webhelp was looking to revamp its brand and visual identity. Significant evolution within the company and its context over the past few years, combined with the continued growth of the group, meant that the current brand no longer reflected their key attributes and organisational culture. In particular, it did not convey neither their values nor their disruptive ‘personality’, flexibility and agility.

The challenge was to convey Webhelp's original DNA and reveal the company's true identity, following such dynamic growth and structural changes.

Solution

We helped Webhelp clearly express their strengths and vision for the future by incapsulating it in one inspiring and straightforward sentence: ‘We make business more human’. Building upon this powerful vision, we developed a strategic platform uniting the corporate and employer brand to better reflect and promote the unique and differentiating strengths of Webhelp – their people and the human touch that they bring to the work that they do.

Human is at the heart of the founders' philosophy, and reflects the human touch Webhelp's employees bring to the work they do and also highlights the rising desire of consumers to create emotional connections with the brands they engage with.

Along with the new logo, a bold and expressive brand identity system, tone of voice and environments were developed to reveal to the world Webhelp’s warm culture of support, agility and out of the box thinking.

We recommended a new brand architecture and division naming solution to position Webhelp to truly become the global leader in customer experience and business solutions.

Results

In order to make this new brand real and effective, FutureBrand built a global employee engagement roll-out plan to make all 50,000 employees proud to be part of the new vision and identity, and by giving the organization tangible examples of what ‘Think Human’ means.

“At Webhelp we truly believe if you focus on the person in front of you, suddenly everything comes alive” explains Olivier Duha, co-founding President. “this holds for each connection built between a brand and a consumer, but just as strongly between employer and employee, client and provider. Helping hard things become easy takes empathy and imagination.”

“We are truly excited to reveal the new face of Webhelp, which better expresses who we are to the world, following an intense project of close to a year. We have engaged with stakeholders from all areas and levels of our business and believe we have created a vision and brand that’s built to last, as is shown through the enthusiasm of our new future shareholders at GBL regarding the outcomes of the project.” States Sandrine Asseraf, Group Secretary General. “