FutureBrand Country Index

FutureBrand is one of the world-leading authorities on country brand research, creation and management.

The FutureBrand Country Index measures the strength of perception of countries around the world in the same way we study consumer or corporate brands. The FutureBrand Country Index 2019 report will soon be published so watch this space.

Now in its second decade, the FutureBrand Country Index reorders the World Bank Top 75 countries by GDP according to strength of perception.


The report will reveal which countries qualify as a ‘country brand’ and can be shown to have a measurable competitive advantage over their peers as a result. It will also include the full rankings by dimension, complete perception dashboards for the top five country brands, regional leaders and averages as well as 'ones to watch' for the future.


It will be of primary value to country brand managers, tourism, trade and investment experts keen to understand the levers they can pull for competitive advantage. But it also provides valuable insights for professional brand managers and leaders seeking to further harness country of origin associations for corporate and consumer brands.


To find out why people are more likely to visit, recommend and do business with a 'country brand' and how to achieve future growth, download a copy of the report upon publication.


In the meantime, to view the FutureBrand Country Index 2014 report please click on the link below.

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Country Brand Report: Latin America