Brand Management & Governance

We can help you to design your brand management organization to manage brand assets seamlessly.

Best practice brand management is as much about how you are organised as it is coordinating brand usage and assets.

Well-designed brand management organization creates optimal stakeholder understanding, helping to move you from ‘brand police’ to enabling the whole organization to use brands effectively – even in complex multi-market, multi-partner contexts.

Our capabilities include brand asset management (BAM) system consulting, training and implementation through our best-in-class SaaS ‘BrandHub’ product. As well as dynamic brand guidelines, design production and implementation and content creation and management. All with a view to delivering the best possible efficiency and return on brand investment.

Email us to find out more about the benefits

Some of our Brand Management & Governance work

A Iogurteria Nestlé

Shaping the future of yogurt in Brazil

MyFavorito

A new era in sports sponsorship

L'Oréal

Create the beauty that moves the world

Currys

One masterbrand. One amazing world of technology.

Our Capabilities

Connected Experiences

Research, Analytics & Insight

Strategy Services

Design & Creative Services

Brand Management & Governance

Innovation & Product Design

Brand Management Systems

Our Disciplines

Corporate & Service Branding

Organizations thrive when people believe in their work. Our unique approach puts brand purpose at the heart of companies and services to create meaning and value where it matters most.

Consumer Branding

We marry deep market insight with cutting edge creativity to help clients shape the future of their category, through single brands or entire portfolios.

Retail & Hospitality Experience

Retail brand success comes from creating desire. We do this by fusing art and design around shopper experiences in a connected world.

Digital Brand Experience

In the future, everything that can be connected will be. Which is why our brand experiences are built around ubiquity, seamlessness and personalization in a digital world.

Brand Innovation

From medical devices to in-car navigation and next generation tablets, we don’t just talk innovation, we deliver it with tangible results

Brand Research & Measurement

Brands are business assets that create future value. Our approach to brand measurement looks at how they drive demand today and loyalty tomorrow.

Country Branding

FutureBrand is one of the world’s leading authorities in country brand strategy and management, driven by our long-standing research in the field.

Luxury Branding

Working with leading global luxury brands to differentiate in a world of experiential inflation

Branded Environments

From airport lounges to corporate headquarters and sports stadia, there is no more tangible expression of a brand than the built environment

Employee Engagement

Organisational change depends on employees understanding, believing and acting on the brand – which means putting them at the heart of the thinking from the start