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Best practice brand management is as much about how you are organised as it is coordinating brand usage and assets.
Well-designed brand management organization creates optimal stakeholder understanding, helping to move you from ‘brand police’ to enabling the whole organization to use brands effectively – even in complex multi-market, multi-partner contexts.
Our capabilities include brand asset management (BAM) system consulting, training and implementation through our best-in-class SaaS ‘BrandHub’ product. As well as dynamic brand guidelines, design production and implementation and content creation and management. All with a view to delivering the best possible efficiency and return on brand investment.