Prisma - Enhancing the sum of the parts - FutureBrand


Enhancing the sum of the parts


Prisma Medios de Pago began its activities on October 1st 2014, as a result of a strategic alliance between Visa Argentina and Banelco (interbank ATM network).
Both companies have an extensive track record in the market. After over than two decades providing high quality products and services and leading their sector, they join their experiences and start working together.


The result of this alliance should be represented by a new brand that has its own voice and the strength built by the sum of the parts: Prisma.


FutureBrand created the Prisma brand from a strategy development to achieve the desired positioning, with a distinctive and differential proposal that would collect the assets of the leading brands of the alliance.


In the few years since this alliance was formed, Prisma has already become a relevant player in the market, with a brand built on a strategy that defined how it wants to be perceived by its different audiences.