A brand alive

Rising star of the Argentinean North, Jujuy is the energy of creation that leads the country’s positive transformation, because it has long term projections while caring for its future, its present and its past. Because it existed since the Earth was first earth, and will be here until the Sun stops being sun.

The Challenge

Build a brand that is capable of speaking with the same intensity of the past, the present and the future. Capitalize its positioning, anchored on its history and geographic beauty, to build a comprehensive destination brand.

The Solution

A living brand that beats to the rhythm of the Argentine heart.