FutureBrand | Chicco


Happiness is a journey that starts as a baby

Chicco, the specialist children’s brand, created a new organic range of products for the care of children’s skin in partnership with FutureBrand. The new range embodies the brand philosophy: “Happiness is a journey that starts as a baby”.



The assignment’s objective was to share with mums, dads and children the experience and the passion needed to assure a healthy and harmonious growth. The new “pure.bio” range of products originates from Chicco’s commitment to choosing the best ingredients from organic origins (certified by Ecocert) making the most delicate soaps and creams to pamper the child’s soft skin.



FutureBrand has translated the touch of a mother’s hands taking care of her child, into the design of the soft and curving shape of pure.bio bottles. While the delicate colours and illustrations depict the 100% organic nature of the products.

“Pure.bio” packages have obtained the FSC certification, while the caps are made from wood rather than plastic, it’s a small but important detail for the environment. “Pure.bio” is part of the tenderness between mum and baby during the daily routine, highlighted with smiles and gentleness. Thanks to the naturalness of “pure.bio” every moment is a special moment.



Pure.bio packages have obtained four national and international awards; the most distinguished of them is the Silver Pentaward.


Pentawards: Silver Winner 2011