Adapt Ventures - FutureBrand
Adapt Ventures

Adapt Ventures

A brand experience to stand out from the events crowd

Founded five years ago in a saturated market of event, research and advisory service providers, SE-Corp has always ventured to deliver real business insights and results for its clients, delegates and partners.


Since then, many of its competitors have come and gone – traditional companies dropping quality standards and new entrants from adjacent industries targeting niche sectors – but SE-Corp’s advanced offer continues to provide a unique combination of rich, data-driven insights and great service. However, much of this value was getting lost in the mix, so it was time to dial up the brand’s role in establishing the platform for how SE-Corp puts people and businesses in powerful positions of advantage.


Introducing Adapt Ventures. This simple but powerful new name gets straight to the point of how the business helps people understand and overcome the challenges of our rapidly shifting landscape. The business actively embraces change and helps others not simply move with the times but get ahead of the curve through proactive interactions built around the data, drivers and trends that are setting the pace. Adapt Ventures ensures people have ‘the edge’, equipping them to intelligently adjust, modify and convert their insights, ideas and efforts amidst a world of constantly shifting mindsets.

The brand experience has been redesigned to support the change in name and to be more evocative of what the business offers to clients, delegates and partners. The brand reveals a new symbol for change – or more specifically a symbol that demonstrates the positive change that Adapt Ventures can effect. An underline boldly elevates one letter above its surroundings, personifying a position of leadership: a subtle nod to how Adapt Ventures helps clients, delegates and partners take centre-stage.


Adapt Ventures enables businesses to truly push boundaries, inspire outcomes and lead. Adapt Ventures will continue to deliver its range of experiences for C-level executives, and these will now be renamed to communicate the true value of the advantage on offer – CIO Edge, CFO Edge, Digital Edge.

In the words of the founder and CEO;

“The impact of the rebrand has been omnipresent. C-level client and delegate feedback onsite and post-event has been sensational, and the brand’s application across the portfolio has finally allowed ASX 200 companies to understand the full breadth of our multi-product offer. The shift from ‘summit’ to ‘Edge Experience’ was timely and powerful, and working with FutureBrand was critical to the success of the project because I went in thinking we needed help with design, logo, and look and feel but not realising how much language they would create. It’s the language that has been as powerful for me as anything else and we’ve only just started to leverage that and the vision the rebrand offers. Overall we couldn’t be happier with the overall and net results, well worth the time and money invested.”

Consequently, the brand evolution has delivered results in customer experience with a massive jump in NPS from +20 to +30, driven by a significant increase in promoters following the rebrand.