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Queenie Lo talks to Sky News about brands shifting to a 'phgital' format

14 April, 2022 Share socially

Queenie Lo, CEO of UXUS recently spoke with Ian King on Sky News discussing how brands are shifting to a ‘phygital’ format - the combination of physical in-store experiences coupled with unique and personalised digital ones, maximising engagement for new and existing customers. Increasingly solely digital brands are looking to invest in brick-and-mortar spaces to create meaningful experiences reflective of their brand. To hear more about why we are seeing this shift you can re-watch Queenie’s interview with Ian King here.