FutureBrand's James Martin and Gustavo Koniszczer lead expert panel in Istanbul highlighting the importance of nation branding
19 December, 2022 Share socially
Türkiye Nation Branding Forum, the country's first nation branding gathering, was held in Istanbul through December 16-17, 2022. Such a gathering of minds comes at an excellent time for the country after the UN accepted its request to change its name from Turkey to Türkiye earlier this year.
During the two-day event, a broad spectrum of scientific, academic, sectoral and socio-cultural topics was discussed via presentations, panels and events, gathering experts from across the globe in their respective fields.
Organised by Türkiye's Communications Directorate, 44 panellists from the public and private sectors and media professionals attended. The forum brought together world-renowned nation branding experts, academics and sector officials, with James Martin and Gustavo Koniszczer representing FutureBrand. James and Gustavo shared their experience on nation branding while highlighting the key findings from the industry-leading FutureBrand Country Indexes.
FutureBrand was joined on stage via videolink during their presentation by Carmen Julia García from Brand Peru, who worked closely with the FutureBrand team throughout the Peru country branding project.
