FutureBrand shortlisted for three Transform Awards ANZ

04 November, 2020 Share socially

FutureBrand is shortlisted for three awards at this year's Transform Awards ANZ, once again demonstrating how the link between brand purpose and everyday experience delivers a measurable competitive advantage for our clients, their brands and businesses.

The shortlisted projects span strategy, identity and experience across the healthcare, not-for-profit and technology sectors.

is shortlisted for ‘Best Visual Identity' by a Charity, NGO or Not-For-Profit; Healius for ‘Best Brand Architecture solution’; and, Vocus for ‘Best Brand Evolution’.

"It's good to be shortlisted for the Transform Awards ANZ and for a range of categories – whether transforming a current brand or creating a new one. The commercial performance of each brand shortlisted speaks for itself, so it's very much the icing on the cake for those brands to be recognised like this.
Rich Curtis
CEO, FutureBrand Australia

FutureBrand has previously won Gold for 'Best Visual Identity' in the financial services sector with the new brand the company helped create for Latitude, as well as Silver and Bronze accolades in the financial services, professional services, and travel & tourism sectors.

The winners of this year's Transform Awards ANZ will be announced at a special virtual awards event on 1 December 2020.

It’s been a true creative partnership with FutureBrand to evolve the Vocus brand. Through the collaboration we’ve been able to articulate clearly how we want to show up for customers and why we’re different. Now we have a brand value proposition of ‘brilliant simplicity’ and a strong, vibrant brand identity that is a platform for us into the future. It will shape everything we do going forward and how we measure ourselves.
Charlotte Schraa
Head of Products & Marketing, Vocus
We’re thrilled that the work FutureBrand undertook on developing a revolutionary new brand for Orygen has been shortlisted in the Transform Awards. We greatly value the time the FutureBrand team took to develop our brand strategy and to see this evolve into a bold visual identity that reminds us every day to keep pushing to ensure that young people experiencing mental ill-health get the help they need and deserve.
Penny Fannin
Director Communications, Orygen