What makes successful country brands?

25 June, 2019 Share socially

In an interview with CNBC, Richard Curtis our CEO Asia Pacific discusses the FutureBrand Country Index findings and how countries can best manage their brands in order to attract travellers, investors, residents and more.

Richard also describes how the Index takes a more rounded perspective on what makes successful country brands beyond traditional measures such as GDP.

Watch the full interview below:

Download the FutureBrand Country Index 2019