News
Nick Sykes appointed Global CEO
14 June, 2019 Share socially
FutureBrand has announced a change in leadership with the appointment of Nick Sykes as Global CEO.
Since joining FutureBrand in 2010, Nick has been instrumental in developing its offer and has spearheaded many high-profile projects for clients like Bentley, England and Wales Cricket Board and Zurich Insurance. Over the past few years, FutureBrand has significantly grown its capabilities in retail and digital brand experience with the addition of its Hugo & Cat and FutureBrandUXUS offers.
I am delighted to be taking on the leadership of FutureBrand and building on the success of the last few years. We have an incredibly talented and diverse team based in many of the world’s most exciting cities and are well positioned to meet the changing, and ever more complex, needs of our clients today and in the future.
Nick Sykes
Global CEO FutureBrand
Before joining the company, Nick was the managing director of the integrated McCann Worldgroup team overseeing a comprehensive marketing services effort for the London 2012 Olympic Games.
Nick has been a major contributor to our clients’ growth and success, and over the last nine years has helped shape how FutureBrand goes to market. This promotion is thoroughly deserved – Nick has the right blend of experience to lead FutureBrand to its next stage of evolution, growth and continued success.
Frank Mergenthaler
Chairman of IPG’s Constituency Management Group (CMG) and parent company to FutureBrand
