News

FutureBrand New York partners with Obagi to support the launch of their new Obagi Clinical™ Line at Sephora

FutureBrand and Obagi bring physician-quality skincare brand to consumers at Sephora.com for first time

10 January, 2019 Share socially

Obagi® Cosmeceuticals, a tested and trusted leader in scientifically-backed skin health products, recently launched the Obagi Clinical™ product line on Sephora.com. The new line leverages Obagi’s longstanding legacy of innovation and quality commitment through a suite of products that address a variety of skin issues at different stages of life. Entering this new channel helps Obagi reach a broader set of consumers in addition to its current relationship with dermatologists, plastic surgeons and estheticians around the world.

“With the launch of Obagi Clinical, we are helping to make lab-based, dermatologist-vetted skin care accessible to everyone across the country. Now, we can deliver solutions to the Sephora customer that are designed for all skin types and tones, and even address some of the skin concerns of diverse ethnicities.”

Jaime Castle

President, Obagi

As their partner, FutureBrand helped Obagi develop a distinct visual identity, naming strategy and packaging design for this new sub-brand to stand out online.

“This was a true collaboration with the Obagi team. Their vision to make highly efficient, physician-quality products more accessible to consumers is reflected in every design decision, from colors and medical cues to information hierarchy and language. We couldn’t be more thrilled to partner with such a respected and renowned leader in skin health science.”

Daniel Andersson

Executive Creative Director, FutureBrand New York

Obagi Clinical is available on Sephora.com. To learn more about the product group, please visit https://www.sephora.com/brand/obagi-clinical/all.

FutureBrand New York partners with Obagi to support the launch of their new Obagi Clinical™ Line at Sephora

Related News and Opinion