How to Unlock the Real Commercial Value in a B2B Brand

08 August, 2019 Share socially

Too many B2B businesses still fall short of understanding how to unlock the commercial value of one of their most valuable business assets, their brand. They don’t look beyond the logo on their business card to see the bigger picture that their brand represents – and the bigger impact their brand can make.

In a world of business that is transforming right under our feet, branding has never been more valuable when it comes to enabling B2B brands to drive home their competitive advantage, win customers, and engage employees.

Learn how to take a hands-on approach to building your B2B brand, don’t leave it to the logo.

Join us on 5 September at Mumbrella's B2B Marketing Summit in Sydney. Please click here to purchase tickets.