FutureBrand Podcast: How connected brands drive growth

04 December, 2018 Share socially

Hosted by Russell Goldsmith at the London offices of GSK, our Chief Strategy Officer – Worldwide, Jon Tipple, was joined by Kerry O'Callaghan, VP for Global Brand at GSK and Jeremy Waite, Chief Strategy Officer at IBM. The podcast covers the following talking points:

  • Brand perception versus brand valuation indexes
  • The Index performances of healthcare and technology companies
  • Effective storytelling for internal engagement
  • Demystifying innovation
  • Lessons from Disney, which ranks number 1 in the Index
  • The impact of social media on brand perception
  • The 3 most important things for companies to focus on in order to improve brand perception

Listen to the full podcast here: