News

FutureBrand sweeps the North America Transform Awards

01 November, 2018 Share socially

The Transform Awards North America 2018 celebrates excellence in rebranding and brand strategy. Now in its fourth year, they recognize best practice in corporate, product and global brand development work in the region, with categories that focus on strategy, execution, content and evaluation.

Held on October 30th, it proved to be a night of celebration for FutureBrand and our clients as we received seven Gold and two Bronze awards, along with the biggest award of the night - the Grand Prix. For each project we received the following:

Jefferson (Philadelphia University + Thomas Jefferson University)

  • Grand Prix - Winner
  • Best corporate rebrand following a merger or acquisition – Gold
  • Best visual identity from the education sector - Gold
  • Best brand evolution - Gold

Riley Rose (FutureBrand & FutureBrand UXUS)

  • Best strategic/creative development of a new brand – Gold award
  • Best brand experience – Bronze award
  • Best naming strategy - Highly commended

Bell

  • Best brand development project to reflect changed mission/values/positioning - Gold
  • Best visual identity from the transport and logistics sector - Gold
  • Best brand evolution - Gold Best creative strategy - Bronze


What a great experience it has been to partner with each of our clients on their unique journey—Riley Rose making their mark on retail beauty with the millennial consumer at the fore; Bell evolving into a technology company and redefining flight; and Philadelphia University and Thomas Jefferson University merging two distinct universities to transform higher education. Their drive and clarity of purpose energized our team and pushed us to deliver some of our best work.
Enshalla Anderson
Chief Strategy Officer, New York