News

FutureBrand New York honored at North America Transform Awards

08 November, 2017 Share socially

On 2nd November, the North America Transform Awards gathered marketing professionals from all corners for their annual ceremony, honoring best practice branding work over the last year. The categories include strategy, execution, content and evaluation, across both corporate and consumer brands.

FutureBrand received gold awards for the following projects:

Adient

  • Best implementation of a brand development project
  • Best implementation of a brand development project across multiple markets
  • Best visual identity in the engineering and manufacturing sector 

Octagon

  • Best visual identity in the professional services sector

And silver and bronze awards in the following categories:

Adient

  • Best brand architecture solution
  • Best brand experience
  • Best internal communication during a brand development project
  • Best naming strategy
  • Best strategic/creative development of a new brand

Corvias

  • Best use of copy style/tone of voice

BOOK by Cadillac

  • Best use of typography
  • Best naming strategy

Octagon

  • Best brand evolution

Sentry

  • Best visual identity from financial services 

The awards consistently set a stronger benchmark for work in brand development, while reflecting the growing significance of brand in strategic communications. Jenn Szekely, FutureBrand New York’s Executive Director of Marketing & New Business served as a judge for this year’s entries and shares, she said: 

The wide variety of brands represented in the submissions this year really stood out to the jurors, a true spread across everything from CPG and retail to technology and manufacturing. The diverse group of agencies and companies submitting also made for a compelling overall body of work to consider this year.

Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those in both creative and strategic branding. The awards, held at Espace in New York City, were hosted by Anish Shah.