Cassidy speaks at Future of Branding course

Future London Academy approached MT to give the final lecture in their Future of Branding course, covering creative trends, FutureBrand's approach to innovation and brand strategy.

Course organiser, Ekaterina Solomeina expands:

"MT showed how your journey with a brand doesn't finish with the end of the project. When your concept is really successful and stands out, other brands will copy it. You'll have to find new ways to engage with people – and this ongoing discovery is what makes a brand great. A good example of this is Nespresso – once a unique product offer, now has a whole raft of competitors. By constantly looking at how to make their product stand out, Nespresso is still the biggest and the most successful in the category they created.

We finished this productive week raising glasses at FutureBrand office together with all delegates and speakers from the week. It was great to have a relaxed conversation sharing all the insights and discussing what everyone is planning to do next."

We look forward to working with Future London Academy again!