How Smart Design Is Shaping the Future of Travel

Nurko’s talk “The Rise of Smart Design in Travel,” drew upon his company’s experience as one of the world’s leading creative consultancies for brand expertise to explore how smart design will inform the future of travel.

Drawing from real-world examples, as well as the Jetsons and Wall-E, Nurko laid out where brands are meeting the evolving needs of travelers and where they fall short. “They forget that the brand is as important internally as it is externally,” he told Skift earlier this year. “And it isn’t about words and pictures, but rather it is about ideas, experiences, affinity and actions.”

Over the next three weeks, we will publish in full the presentations and interviews from the Forum. To follow along as they are added, bookmark this page.

His talk is in full below.

This content first appeared on Skift.com