FutureBrand wins big at the Transform Awards North America 2016

10 November, 2016 Share socially


  • Grand Prix
  • Gold for best copy style/tone of voice
  • Gold for best creative strategy
  • Gold for best internal communications during a brand development project
  • Silver for best brand evolution


  • Silver for best visual identity from the healthcare & pharmaceuticals sector
  • Silver for best rebrand following a merger or acquisition
  • Bronze for best naming strategy

Heritage of Pride:

  • Gold for best visual identity from the charity/NGO/non-profit sector

Established seven years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has reported on those leading the way in both creative and strategic branding.

The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

Rick Goings, Chairman & CEO of Tupperware Brands, shared, “As an iconic brand with a long history and broad name recognition, our hope with FutureBrand was to fully harness the power of our brand on the global stage. Our new look and feel, tone of voice and brand signature “Confidence Becomes You” celebrates our purpose, who we are – and always have been – inside Tupperware and, importantly, allows us to connect with people in a simple and consistent way.”

FutureBrand’s Enshalla Anderson, Executive Director, Consumer Products added, “It is not every day that you get to work with an iconic brand like Tupperware. A brand that is known the world over for its signature bowls but in truth does so much more. As a team, we were inspired by the company’s global mission to further female economic empowerment. We brought together the branding disciplines of strategy, design, and verbal identity to help Tupperware strengthen the connection between what it does—making superior quality culinary tools—and the good it does in the world—empowering women to become confident in their homes and communities.”

To hear more from the Transform winners at the Espace in New York City, follow #TransNA

For further information, please contact: Jenn Szekely, Executive Director, Marketing & New Business.