Catherine Barr Randall Joins FutureBrand as Executive Director for FutureBrand Singapore

01 December, 2016 Share socially

Catherine is a highly regarded brand strategist and innovation expert in the region, having worked in leadership roles at Interbrand, ?What If! and Dragon Rouge over the past 5 years – in fact, this is her second time joining FutureBrand, having previously worked for the company in 2009 after retuning home to Asia from McCann in London. Her experience in branding and innovation will add to FutureBrand's capability in these areas, as well as enhance its commitment to brand strategy, design, language for organizations, products and services as part of the global offer to build connected brand experiences.

“I’m excited to be joining FutureBrand at a time when the platform is all set from which to continue to build and grow the business,” commented Catherine Barr Randall. “Globally, the business has made a series of forward-thinking acquisitions in retail, technology and product design, and in Asia we currently work with strong portfolio of brands – consumer brands, corporate brands and even countries.”

Over the past 18 months, FutureBrand Singapore has undergone a strategic reset to rebuild a stronger platform from which to grow and evolve the business. Driven by this success and at the same time strengthened by the global acquisition and integration of UXUS, Hugo & Cat and Speck Design, now is the perfect time for Catherine to step into a position to lead the newly evolved offer.

Richard Curtis, FutureBrand ANZ & South East Asia CEO, said: “It’s been great to see FutureBrand Singapore evolve and grow as part of our continued commitment to Singapore and the broader region, and especially rewarding to see the team grow with it. We’re all looking forward to 2017 and beyond, and to have Catherine lead the way adds another level of experience and expertise to build on our recent successes.”

FutureBrand Singapore's clients include Bhutan, British Council, Danone, Lendlease, National Council of Social Services, Nestle and Unilever.

Notes for editors

At FutureBrand, we make brand experiences for a more connected future by seamlessly combining expertise in brand strategy, identity, digital, retail, environmental, product and service design to define and connect every aspect of a brand experience. We can start with a single touch point, or address holistic journeys for organizational and consumer brands, with a focus on delivering measurable business growth. We unite experts in strategy, design, innovation and experience, who work together across five continents to harness the power of brand for growth. Our purpose is to create a more positive future and depends on strong values that have been at the heart of FutureBrand since our foundation in 1999. Visit for more information.