The FutureBrand Index 2018

The FutureBrand Index 2018

The FutureBrand Index is a global brand perception study of the PwC Global Top 100 Companies by market capitalization. Now in its fourth year, our ranking re-orders the Top 100 in terms of brand perception strength, rather than just financial strength, offering the only rigorous assessment of how future proof the world’s most prominent companies are.


The result is often surprising, in previous years it has demonstrated that well perceived brands have a measurable competitive advantage, because more people want to buy from, pay more and work for them. The companies with the strongest financial strength, are not necessarily perceived as the strongest brands.




Highlights from this year's Index

The Top 100
Sectors at a Glance
What Makes a Brand Future Proof?

Tools & Comparison

Score your brand
Compare the 100
What you should focus on by sector
Company dashboards

Previous FBI reports

The FutureBrand Index 2016
The FutureBrand Index 2014