Patrick Smith

Global CEO
FutureBrand

Patrick personifies two of FutureBrand’s key values: ‘Adaptable’ and ‘Entrepreneurial’.

As Global CEO, Patrick has full operational responsibility for FutureBrand Worldwide, and sits on the Executive Board and Committees for both McCann Worldgroup and CMG.

Patrick personifies two of FutureBrand’s key values of ‘Adaptable’ and ‘Entrepreneurial’. He loves to keep things simple and is focused on delivering results. Since taking the helm as Global CEO in 2009 FutureBrand has more than doubled in size and achieved an unparalleled breath of strategic and design skills.

Patrick has an eclectic background including Advertising, Design and Branding. Whilst at WPP he combined global responsibility for the Vodafone account with European leadership of Brand Union.

Patrick’s continued focus is defining the growth strategy for FutureBrand, identifying and converting key acquisition opportunities worldwide, as well as maintaining key client responsibilities for global relationships with RBS and Visa.

When not solving complex branding challenges, he enjoys watching and playing sports and spending time with his wife and three children as well as fuelling his passion for literature, film and medieval history.

Our team

Nick Sykes

CEO London, President International, FutureBrand

Nick led the team that won the London 2012 Olympic and Paralympic Games project and was Managing Director of McCann Worldgroup for London 2012 .

CEO London, President International, FutureBrand

Suzanne Blake

Global Marketing Director, FutureBrand

Suzanne supports greater integration across FutureBrand’s global network

Global Marketing Director, FutureBrand

Shane Greeves

Global Executive Creative Director, FutureBrand

Shane leads our creative vision and ensures all of our work is executed to a high standard

Global Executive Creative Director, FutureBrand

Enshalla Anderson

Chief Strategy Officer, FutureBrand North America

Enshalla excels at ensuring your brand strategy links to your company’s business strategy in order to achieve future growth objectives.

Chief Strategy Officer, FutureBrand North America

Simon Hill

President, FutureBrand North America

Simon is committed to creating meaningful brand experiences across every touchpoint for our clients

President, FutureBrand North America

Kate Fulford-Brown

Managing Director, FutureBrand London

Kate is passionate about joining up brand experience to bring brands to life in fresh, coherent and meaningful ways.

Managing Director, FutureBrand London

Rachael Scott

Partner and Director of Creative Strategy, Hugo & Cat

The creative solutions Rachael has deployed successfully deliver step changes in both organizational culture and commercial performance.

Partner and Director of Creative Strategy, Hugo & Cat

Jon Tipple

Chief Strategy Officer, Worldwide, FutureBrand

Jon is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.

Chief Strategy Officer, Worldwide, FutureBrand

Kari Blanchard

General Manager, FutureBrand San Francisco

Kari champions a collaborative, engaging and insights-based approach to brand building.

General Manager, FutureBrand San Francisco

George Gottl

CEO & Co-Founder, FutureBrand UXUS

FutureBrand UXUS creates innovative consumer experience solutions for its clients.

CEO & Co-Founder, FutureBrand UXUS

Alessandra Iovinella

Managing Director, FutureBrand Milan

Alessandra is passionate about brands and their evolution.

Managing Director, FutureBrand Milan

Oliver Michell

Chief Creative Officer & Co-Founder, FutureBrand UXUS

FutureBrand UXUS is widely recognized for its multidisciplinary approach to retail, hospitality and branding for its clients.

Chief Creative Officer & Co-Founder, FutureBrand UXUS

Cristina Vicedo

Director General, FutureBrand Madrid

Johannes Smith

Partner & Managing Director, Hugo & Cat

Johannes puts his 15 years of leadership in digital branding, customer experience and technology at the service of leading clients across the UK and around the world.

Partner & Managing Director, Hugo & Cat