Patrick Smith

Patrick personifies two of FutureBrand’s key values: ‘Adaptable’ and ‘Entrepreneurial’.

As Global CEO, Patrick has full operational responsibility for FutureBrand Worldwide, and sits on the Executive Board and Committees for both McCann Worldgroup and CMG.

Patrick personifies two of FutureBrand’s key values of ‘Adaptable’ and ‘Entrepreneurial’. He loves to keep things simple and is focused on delivering results. Since taking the helm as Global CEO in 2009 FutureBrand has more than doubled in size and achieved an unparalleled breath of strategic and design skills.

Patrick has an eclectic background including Advertising, Design and Branding. Whilst at WPP he combined global responsibility for the Vodafone account with European leadership of Brand Union.

Patrick’s continued focus is defining the growth strategy for FutureBrand, identifying and converting key acquisition opportunities worldwide, as well as maintaining key client responsibilities for global relationships with RBS and Visa.

When not solving complex branding challenges, he enjoys watching and playing sports and spending time with his wife and three children as well as fuelling his passion for literature, film and medieval history.

Our team

Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Jim Lowell
Jim Lowell
Chief Growth Officer, FutureBrand Global
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Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand New York
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Simon Hill
Simon Hill
President, FutureBrand North America
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Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
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Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
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Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
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Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
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