Gustavo Koniszczer

From companies to countries, Gustavo has a versatile branding practice across all Latin America.

As Managing Director, FutureBrand Hispanic America, Gustavo leads the company's activities based in five offices: Buenos Aires, Santiago de Chile, Lima, Bogotá and Mexico City. A seasoned Graphic Designer, Gustavo has worked in the professional field since 1982. Before joining FutureBrand in 2000, he was General Creative Director of Idemark s.a. (Argentina). He was also a founding member and president of the Graphic Designers Association of Buenos Aires, as well as corresponding member of ICOGRADA (International Council of Design).

In 1987, Gustavo was part of the first group to graduate in Graphic Design at the Architecture and Design School of the University of Buenos Aires, where he was also professor at the Master in Design Strategic Management. He's a frequent speaker at business conferences and seminars in Latin America, and his articles appear regularly in specialized press.

Gustavo has led many successful brand development cases, in almost every Latin American market, which are a significant part of FutureBrand's portfolio. In the recent years Gustavo has been actively leading Country Branding projects in different Latin American countries, such as Costa Rica, Argentina, Chile and Peru.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
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Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
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Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
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Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
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Jim Lowell
Jim Lowell
Chief Growth Officer, FutureBrand Global
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Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand New York
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Simon Hill
Simon Hill
President, FutureBrand North America
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Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
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Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
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Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
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Kari Blanchard
Kari Blanchard
General Manager, FutureBrand San Francisco
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George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
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Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
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Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
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Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
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Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
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Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
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Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
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Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
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Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
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