Kari Blanchard

Kari champions a collaborative, engaging and insights-based approach to brand building.

With over 20 years of experience building both consumer and B2B brands, Kari champions a collaborative, engaging and insights-based approach to brand building. Her unique ability to focus not just on—but also all around—branding challenges makes her an invaluable asset to clients and colleagues alike.

Kari has built brands for a wide range of clients including American Airlines, Gogo, Pitney Bowes and most recently, Johnson Controls Automotive (now Adient).

Prior to FutureBrand, Kari directed brand engagements at Siegel+Gale, Sterling Brands and Brand Union. She has had the pleasure to work with: American Express, Asics, Axalta, CooperVision, Gogo, Levi’s, Microsoft, Motorola, OppenheimerFunds, Pitney Bowes, Sony, Target, and Visa.

Kari’s work has received REBRAND awards, most notably for American Airlines, Pitney Bowes and CooperVision and additionally the coveted CLIO for her work with American Airlines. Her repositioning of Motorola was published in “Grow” by Jim Stengel, a comprehensive review of the world’s most prominent brands and the causal relationship between financial performance and a brand's fundamental ability to connect with human emotions, hopes, values and purpose.

Our team

Patrick Smith
Patrick Smith
Global CEO, FutureBrand
Read more
Nick Sykes
Nick Sykes
CEO London, President International, FutureBrand
Read more
Suzanne Blake
Suzanne Blake
Global Marketing Director, FutureBrand
Read more
Shane Greeves
Shane Greeves
Global Executive Creative Director, FutureBrand
Read more
Enshalla Anderson
Enshalla Anderson
Chief Strategy Officer, FutureBrand New York
Read more
Simon Hill
Simon Hill
President, FutureBrand North America
Read more
Kate Fulford-Brown
Kate Fulford-Brown
Managing Director, FutureBrand London
Read more
Rachael Scott
Rachael Scott
Partner and Director of Creative Strategy, Hugo & Cat
Read more
Jon Tipple
Jon Tipple
Chief Strategy Officer, Worldwide, FutureBrand
Read more
George Gottl
George Gottl
CEO & Co-Founder, FutureBrand UXUS
Read more
Alessandra Iovinella
Alessandra Iovinella
Managing Director, FutureBrand Milan
Read more
Oliver Michell
Oliver Michell
Chief Creative Officer & Co-Founder, FutureBrand UXUS
Read more
Cristina Vicedo
Cristina Vicedo
Director General, FutureBrand Madrid
Read more
Johannes Smith
Johannes Smith
Partner & Managing Director, Hugo & Cat
Read more
Richard Curtis
Richard Curtis
CEO, FutureBrand Australia, New Zealand & South East Asia
Read more
Jérôme Lhermenier
Jérôme Lhermenier
Managing Director, FutureBrand Paris
Read more
Sophie Cheng
Sophie Cheng
General Manager, Greater China, FutureBrand China
Read more
Hélio Carvalho
Hélio Carvalho
CEO and Partner, FutureBrand São Paulo, FutureBrand
Read more
Gustavo Koniszczer
Gustavo Koniszczer
Managing Director, FutureBrand Hispanic America
Read more