Legends » FutureBrand

Best in class

While we are proud of the branding work we do for all our clients at FutureBrand, some engagements have risen to the level of “Legend.” Our global management team selects a small number of examples each year as the best work done at FutureBrand. Picked for different reasons, all have fueled great results and business success. Some Legends were chosen because the initiative was unusual and out of the ordinary; some were selected due to the extensive amount of branding work involved; others were picked because of the superlative results they achieved. Some Legends represent all of the above. Click on any of the videos below to see what makes a FutureBrand Legend.

UPS

We partnered with UPS to help the company claim a leadership role in the global economy by defining a new era of synchronized commerce.

The Palm

FutureBrand helped launch the world's largest manmade islands, one of the planet's newest icons, with a brand centered on the idea of extraordinary experiences. Play Video +

Microsoft

We developed a portfolio strategy to efficiently leverage a rapidly-expanding array of more than 300 products and services. Play Video +

Nespresso

The ”ultimate coffee experience” positioning inspired an identity that expresses the pursuit of perfection and the masculine and feminine characters of coffee. Play Video +

LAN

Four FutureBrand offices collaborated to create a new brand strategy, identity and architecture for this South American-based international airline. Play Video +

Lenovo

The Legend Group needed a new name, identity and brand architecture to enable it to go global. Play Video +

Brand Australia

FutureBrand interpreted ”different light” as the spirit of optimistic vitality that imbues both Australians and visitors with an irrepressible desire to ”have a go.” Play Video +

ASP

FutureBrand's strategic guidance helped one of Johnson & Johnson's fastest-growing companies to define itself atop a category of one, infection prevention. Play Video +