Nespresso

Elevating coffee to luxury.

Nestlé, a longtime partner of FutureBrand, approached us to help upgrade its Nespresso coffee system to a luxury brand. The challenge was to build a premier brand like Gucci, Louis Vuitton or Bang & Olufsen, that would respect and deepen the integrity of the brand through all its means of communication, from products to the retail experience.

From the brand positioning, “Nespresso, the ultimate coffee experience,” FutureBrand has created a strong identity that expresses both the pursuit of perfection and the masculine and feminine characters of coffee.

Through a partnership with 2A, photographers who work for brands such as Chanel, we have created an elegant and unique graphic style. To leverage the visual identity, we have developed a transversal communication system that extends to a variety of touchpoints, from the products and boutiques to trade marketing.

Nespresso is a tremendously successful brand exhibiting growth in the double digits every year, an accomplishment that FutureBrand is proud to be part of.