FutureBrand

Grupo Boticário

Grupo Boticário is the result of an outstanding entrepreneurial success. Its story is linked to the development of the beauty industry in Brazil itself, a process in which it has stood out through its pioneering efforts. It was founded in 1977 and is recognized for the innovative quality of its products and services as well as for the management of a distribution network which has forged a model for the franchising sector. Grupo Boticário is now present throughout Brazil and in 10 other countries throughout the world . They have almost 3,000 stores – the largest perfume and cosmetic franchise business in the world.

To deal with the continuous growth of the brand and continue with its current growth and business expansion strategy, Grupo Boticário was created as a driving force to boost its competitiveness. With the creation of Grupo Boticário, the company started 2010 as one of the main beauty segment organizations in Brazil – prepared to develop all its brands and to create new brands.

FutureBrand was responsible for the development of an extensive strategic project which involved the creation of the brand pillars and essence, brand architecture and a complete visual identity. The design arises from a spiral, based on the “golden ratio”. The group´s continuous development is reflected in the transparency and movement of the lines. The name is written in small letters and denotes closeness. The brand uses a simple, contemporary lettering and gains its uniqueness from the differentiated design of the letter “g” and the accent in the letter “a”.