FutureBrand

Fashionworld/Yalook

Creating a gold-standard online fashion portal and concept for the European market.

Yalook.com is an online start up of the Otto Group which focuses on fashion retail of more than 60 “trendy” brands such as Diesel, Lagerfeld, Kookai, etc.

The given task was to create an online fashion portal from naming and website to a communication concept that is more competent and convenient than any other online shop on the European market.

Our challenge and key objective was the positioning and introduction of Yalook on an established online fashion market, that differentiates Fashionworld from its competitors in a unique way and has the consulting competency of a real fashion shop and the service quality of an Amazon online shop.

On top of that we developed a unique communication concept that uses real designer clothes as fashion faces. These faces are used in a calendar, viral videos and a print and poster campaign. We also have innovated new online tools that help Fashionworld to offer a never seen service to its customers.

FutureBrand has won Silver and Gold for the Fashion Faces for yalook.com at the DDC (Deutscher Designer Club).

Visit www.yalook.com