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Overview
Gulf Real Estate Study 2008
The 2008 Gulf Real Estate Study (GRES) examines the difficulties in positioning a real estate brand given the explosion of developments in the GCC region, particularly in the luxury market. Trends identified include the unrelenting use of hyperbole in the branding of forthcoming developments, and the emergence of Arabicization that suggests a growing confidence in the region’s own history and culture. The report offers proprietary research and a ‘benchmark your brand tool’.
