Country Branding Services
FutureBrand is able to provide additional services related to country branding. These range from consulting, design and implementation of country brand initiatives and platforms to custom research reports and data cuts, subscriptions to CBI, country brand workshops and speaking engagements.
Consulting/Design/Implementation
Building on years of experience developing the Country Brand Index and a list of clients that include Australia, Mexico, Qatar, Saint Lucia and Singapore, FutureBrand is uniquely qualified to help nations and other destinations with consulting, design and implementation programs.
Country Brand Workshops
For nations interested in evaluating their country brand, diagnosing their challenges, sharpening their country branding skills, aligning different ministries, reviewing best practices or building public and private sector coalitions, FutureBrand offers 1–3 day workshops customized to your specific needs.
Speaking Engagements
FutureBrand has a roster of senior staff members experienced in country branding available to speak at conferences, symposia and events.
Country Brand Index Subscription
A subscription to the Country Brand Index includes a copy of the Full Report, Overall Rankings of 102 Country Brands, Top 25 country brands across 29 image attributes and four in-depth custom country brand analyses. The subscription provides access to the full CBI database from 2007 through 2009. Specific pricing will depend on custom reporting needs.
Country Brand Reports
Both high level and detailed reports are available for custom order regarding the performance of single country, multiple countries or a region. Reports can include ratings, rankings (out of 102 measured nation brands) and comparisons to the average ratings (across all measured countries) for awareness, familiarity, associations (across 29 image attributes), preference, consideration, decision/visitation and advocacy. In addition the reports can feature measures of conversion analysis, image performance mapping, opportunity/vulnerability analysis, visitation analysis detailing the impact of visitation on attitudes and brand image and a country brand framework appraisal.
Custom Reports
If you are interested in a specific type of report or data you do not see here, please feel free to contact us.