Country Brand Index
The Country Brand Index (CBI) features expert opinions, statistics and proprietary global quantitative data to create the largest study of its kind. Assessing 102 countries across 29 image attributes and seven measures of brand strength, it also contains an extensive array of trends, insights and topical points of view.
“In a challenging year for the global economy, we’re especially pleased with the recognition that Canada’s tourism brand in the Country Brand Index is holding firm in an intensely competitive international tourism marketplace.” —Michele McKenzie, President and CEO of the Canadian Tourism Commission
“CBI is an important tool for us because it helps us to focus on our strengths and to build successful strategies for promoting Peru. We have been working with CBI information since 2006.” —Mara Seminario-Marón, Directora de Promocion de Turismo, Promperu, Peru
A sample of this year’s CBI content includes The Impact of Value on Country Branding, The Olympic Effect on Brand China, The World’s Worst Country Brand, and the relationship between Country Branding and Social Media.
Purchase the Full Report to see who is #1 for Quality Products, discover the strongest nation brand in Asia, learn which countries rate the highest for business and find out who has improved and who has declined since 2008.
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Recent Coverage
- UAE a league leader as top sports brand
- Travel Trends: "U.S. is Tops but Falls Short" (BATW)
- FutureBrand reveals Top 10 Country Brands (MEETINGS:review)
- Tourism industry 'needs to use Facebook' (The Sydney Morning Herald)
- Interview with FutureBrand on the 2009 Country Brand Index (China Travel Branding)
- Germany's new ranks to attract more meetings (ETBMICE.com)
- NZ needs to capitalise on a strong brand (stuff.co.nz)
- Country Brand Index (Wikipedia)
- El Peru es el tercer principal destino turistico del mundo
- Brand UAE...
- UAE topples Egypt in MENA tourism brand rankings (Hotelier Middle East)
- Interest in America Grows, Fails to Translate into More Visitors (Hotel Interactive)
- Weighing up brand Malaysia (Marketing-Interactive)
- UAE topples Egypt in MENA tourism brand rankings (arabian business)
- Singapore brand on the rise (Marketing - interactive)
- Singapore climbs country brand rankings (MEDIA.asia)
- Singapore earns distinction of being Best Country Brand for Shopping (channelnewsasia.com)
- UAE ranked number one country brand in the region (AMEinfo.com)
- El Perú es el tercer principal destino turístico del mundo (El Comercio)
- Australia slides in FutureBrand ranking (MICEBTN)
- 'Obama Factor' Gives United States Top Country Brand Status (PRWeek)
- U.S. Ranked World's Top Country Brand (ADWEEK)
- S'pore's country brand jumps 11 spots to 13th (asiaone business)
- THAILAND CONTINUES HIGH IN THE HOLIDAY RATINGS (PATTAYA Daily News)
- US tops country brand survey (design week)
- New Zealand Jumps to Fourth in Country Brand Index (Tourism New Zealand)
- COUNTRY BRAND INDEX 2009 (Tourism Review)
- Country Brand Index 2009 released (Nation Branding)
- UAE to be among top tourist hubs in 5 years - survey (Arabian Business)
- Perú ocupa el tercer lugar en el mundo como destino histórico (ECONOMIA Y FINANZAS)
- Interest in America Grows, But... (Travel Answer Man)
- Singapore earns distinction of being Best Country Brand for Shopping (channelnewsasia.com)
- Australia dropped in travel rankings (Business Day)
- U.S. Top Country Brand Under Obama: Survey (Huffington Post)
- Deutschland verbessert sein Image (SPIEGEL ONLINE)
- Global travelers rank United States No. 1 (USA Today)
Contact Information
-
For Content:
Rina Plapler
Senior Executive Director
FutureBrand
work 212.931.6443
rplapler@futurebrand.com -
For PR:
Judith HoSang
Senior Account Executive
Weber Shandwick
work 212.445.8122
jhosang@webershandwick.com