Country Brand Calculator
Our interactive calculator lets you benchmark the performance of any nation branding effort. It is not intended as a replacement for the in-depth discipline required to properly assess the experience a country brand delivers. Rather, this tool is an easy way to get a quick read on a country’s performance.
To be truly effective, a nation brand needs to be activated or brought to life across its key channels and touchpoints. A compelling marketing campaign coupled with a poor tourism or business infrastructure can be a quick way to doom a country brand via poor customer satisfaction and word-of-mouth advocacy—an aspect of country branding that has been amplified dramatically through the internet and the rise of social media.
