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Overview
Country Brand Index 2007
The 2007 Country Brand Index was the first study in this series to use the Hierarchical Decision Model (HDM), a unique methodology developed by FutureBrand to process the wealth of research gathered for the study. The model allows us to evaluate how marketing tactics can be aligned to better serve a country’s brand. The 2007 edition also examines typologies and semiotics used by different country brands and the potential for creating branded environments to create a holistic nation brand experience.
