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Overview
Country Brand Index 2006
Building on the success of the first Country Brand Index, the 2006 shows how countries have performed across a variety of rankings compared with the 2005 study. The study analyzes the importance of aligning disparate divisions and sectors to create a cohesive whole that must be supported by the highest levels of government to reap the benefits of a strong country brand. Crucially it shows he preeminence of the web as the critical channel through which nations can promote themselves.
