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Overview
Country Brand Index 2005
The inaugural edition of the Country Brand Index in 2005 was born from our experience in helping an array of countries and destinations build strong brands, and a concern that while some nations were making tremendous strides in the area of branding, the category as a whole was under-developed and under-performing. FutureBrand believes that countries can become some of the strongest brands in the world. The result of our philosophy is the Country Brand Index, a benchmark annual study that compiles rankings, ratings, insights, trends and information.
