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The New Play on Sports Brands
Spanning the last decade, FutureBrand has developed brands for some of the world’s largest sporting events, personalities and destinations across the globe.
Even in the midst of these recessionary times, or in spite them, sports brands have emerged, as able and key drivers of success for governments, regions, and investors alike. A growing industry that accounts for $73 billion annually in the US alone, professional sports brands such as leagues, teams, organizations, players and events are now fueling economic development as much as they are entertaining fans. FutureBrand has been involved in branding significant sport brands, and in the process we have seen an expansion of the role sports brands can play in establishing and extending the image and reputation of countries, cities and destinations.
