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Future Now
Acclaimed futurist and author Richard Watson shares the 10 most important trends that will shape the next 50 years and how they will impact the brand landscape.
Last year, two key themes were who would inherit the U.S. economy (”an economy balanced on a knife edge”) and what the meaning was of the Beijing Olympics (”a coming-out party for what will one day be the largest and most powerful nation on earth…maybe”). This year, two of the biggest questions are whether or not Barack Obama can rebuild America’s shattered economy and reputation worldwide and whether or not China will follow America into the economic twilight zone.
