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Fueled by insight and a passion to stay ahead, FutureBrand articles offer our perspective on topical issues our clients are grappling with, as well as topics the branding world will be facing tomorrow. So, what’s on our mind? Download our latest articles and find out.
The New Play on Sports Brands
Spanning the last decade, FutureBrand has developed brands for some of the world’s largest sporting events, personalities and destinations across the globe. Even in the midst of these recessionary times, or in spite them, sports brands have emerged, as able and key drivers of success for… Read More +
Arabicization
Recently, real estate and hospitality brands have developed a more Arabic-centric orientation in their names and design. This shift signals both the market’s increased maturity and the desire to find what we call “the authentic”—real and meaningful links to the region’s heritage—which has resulted in… Read More +
Future Now
Acclaimed futurist and author Richard Watson shares the 10 most important trends that will shape the next 50 years and how they will impact the brand landscape. Last year, two key themes were who would inherit the U.S. economy ("an economy balanced on a knife edge")… Read More +