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Fueled by insight and a passion to stay ahead, FutureBrand articles offer our perspective on topical issues our clients are grappling with, as well as topics the branding world will be facing tomorrow. So, what’s on our mind? Download our latest articles and find out.
Articles & Trends
The CEO view: Elevating the mood of a nation
The beginning of a New Year always brings a unique blend of optimism, scepticism and hope, and this New Year is no different. Scepticism has been delivered by the continuing economic crisis, with projections of another trying year financially and economically, but as ever there is… Read More +
Team Malaria No More
In our continued partnership with Malaria No More, we are delighted to have a FutureBrand representative running the ING New York Marathon for another year on behalf on Malaria No More. Jeffrey Stasz of FutureBrand New York took some time out of his training schedule… Read More +
The CEO view: predicting the future of brands
At FutureBrand, we care about the reality of brands and business today. With the rise of social media, it has never been more important to develop a real-time view of brand strength, consumer opinion and the forces driving the global economy. But as future-focused thinkers,… Read More +
What will the Royal Wedding and the London 2012 Olympic Games…
It’s going to be a big 18 months for the United Kingdom. With a royal wedding followed by the London 2012 Olympic and Paralympic Games the country will be at the heart of the two biggest global media events in history. In fact, if the… Read More +
The CEO view: key themes for 2011
There has never been a more important time to connect business and brand strategy for differentiation and growth. When I talk to global business leaders, three major themes emerge that are influencing their strategies for future brand success in 2011 and beyond. 1. … Read More +
China Brand Round-Up 2009
From government anti-trust decisions to the scourge of thieves stealing vegetables from virtual farms, 2009 saw a variety of brand developments in China. Here we’ve picked our top brand stories for 2009 and the main trends that we can follow into the year of tiger. Read More +
The New Play on Sports Brands
Spanning the last decade, FutureBrand has developed brands for some of the world’s largest sporting events, personalities and destinations across the globe. Even in the midst of these recessionary times, or in spite them, sports brands have emerged, as able and key drivers of success for… Read More +
Arabicization
Recently, real estate and hospitality brands have developed a more Arabic-centric orientation in their names and design. This shift signals both the market’s increased maturity and the desire to find what we call “the authentic”—real and meaningful links to the region’s heritage—which has resulted in… Read More +
Future Now
Acclaimed futurist and author Richard Watson shares the 10 most important trends that will shape the next 50 years and how they will impact the brand landscape. Last year, two key themes were who would inherit the U.S. economy ("an economy balanced on a knife edge")… Read More +
